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About a year before the 2023 went out of production, the Sales Mgr. at the time Lenore Collins told me they had to build at least two boats per week to make the boat economically viable. Towards the end, they weren't. So, in business terms, it wasn't profitable to build them anymore.
At the time they were still building and continue to build Schock 35's to order. The boat that really made the splash was the Schock 40 which did very well in sales and race results. The bigger boats have higher profit margins.
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